How Soon Now

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How Soon Now is an exhibition of works not previously exhibited at the Rubell Family Collection/Contemporary Arts Foundation. We were determined not to have a strict thematic framework, rather, we would allow the works to guide us. As we formulated the list of artists to be included, we noticed that our most recent acquisitions – those over the last three years – dominated the conversation. Deeper discussion of the newer works influenced our selection of older works and made a dialogue between generations all the more necessary.


A set of similar themes emerged: the handmade object; craft; studio practice; traditional artmaking techniques; materiality; engagement with modernism; and personal subject matter. At the heart of our process was the feeling that many of these artists focused on identity in an age when identity can be constructed or manipulated. They grapple with the idea of real, personal history in the context of fabricated or virtual versions of it, and explore the consciousness that evolves from these histories.


These themes were front and center in our conversations with each other and gave shape to the exhibition. In choosing the words How Soon Now, we emphasize the urgency and relevance of these works, even though they do not necessarily have a shared context within the time that they were produced. Eventually, a generation emerges that creates a “now” for itself, that exists alongside the “now” of previous generation.




Pawel Althamer

El Anatsui

Kathryn Andrews

John Baldessari

Kerstin Brätsch

Cecily Brown

Paul Chan

George Condo

Heather Cook

Thea Djordjadze

Nathalie Djurberg

Naomi Fisher

Dara Friedman

Rachel Harrison

Huan Yong Ping

Alex Hubbard

Matthew Day Jackson

Karen Kilimnik

Klara Kristalova

Sarah Lucas

Tobias Madison

Mark Manders

Dianna Molzan

Elizabeth Peyton

Amanda Ross-Ho

Analia Saban

Wilhelm Sasnal

Mike + Doug Starn

Ryan Trecartin

Rosemarie Trockel

Kaari Upson

Marianne Vitale

Jennifer West

Sue Williams

David Wojnarowicz


Product Details

  • Softcover: 176 pages
  • Publisher: Rubell Family Collection; First edition (2010)
  • Language: English
  • ISBN: 978-098211953-2
  • Product Dimensions: 8.5 x 11 x 1 inches
  • Shipping Weight: 2.5 lb